The “alcoholism cult.” That’s what Sheldon Bacon,
for many years the director of the Rutgers Center for Alcohol Studies,
called overly avid supporters of Alcoholics Anonymous.
Alcoholics Anonymous - AA as it is generally known - was started
in the 1930s as a spinoff from the Oxford Group, a religious movement
whose ideas were sometimes alleged to help chronic drinkers. With
the aid and approval of key members of the power elite such as John
D. Rockefeller, Jr., AA grew from an obscure idea to what many have
come to regard as a national treasure: society’s premier (practically
only) way of treating alcohol, drug, and related addiction problems.
By now, AA certainly must have more than a million members, with
groups organized in virtually every city, town, and village, along
with numerous foreign countries. Moreover, AA’s core doctrine,
the famous Twelve Steps, has been adopted by hundreds of parallel
organizations with programs that address problems such as gambling,
overeating, emotional troubles, and related family issues. Without
question, AA and the Twelve Steps are among America’s most
well known and revered institutions.
Nonetheless, assertions that AA may be a cult have been present
from practically the beginning. Bacon’s chiding dates from
the 1940s. By the 1960s, harsher evaluations had emerged. Evaluations
that were absolutely meant to be taken quite seriously and literally.
“Why has AA become a cult that many men and women reverently
call ‘the greatest movement since the birth of Christianity’?”
AA critic Arthur Cain asked in 1963. “AA has become a dogmatic
cult whose chapters too often turn sobriety into slavery to AA,”
he alleged a year later.
Cult or What?
Cain, a writer and psychologist whose skirmishes with AA were documented
in national magazines such as Harper’s and the Saturday Evening
Post, was perhaps the loudest, but not necessarily the first, to
notice AA’s resemblance to an organized cult. “We are
struck by the sect or cult-like aspects of AA,” alcohologists
Morris E. Chafetz and Harold W. Demone, Jr. observed in 1962. “This
is true in terms of its history, structure, and the charisma surrounding
its leader, Bill W[ilson].” Furthermore, Chafetz and Demone
asserted that: “In our opinion AA is really not interested
in alcoholics in general, but only as they relate to AA itself.”
Nor were Chafetz and Demone indisputably the first to take AA’s
cult-like characteristics seriously. Nearly two decades earlier,
in 1944, sociologist Robert Freed Bales noted “potentially
disturbing structural features of Alcoholics Anonymous.” Features
that, in the opinion of some, might suggest a cult mentality. Foreshadowing
Chafetz and Demone, Bales found that AA had little appreciation
for its individual members: “it mattered little just who thought
the thoughts, felt the sentiments, and performed the functions characteristic
of the [group’s] structure,” he noted, “as long
as somebody did.” The very perceptive Bales also saw how the
charismatic quality of the Program would be retained beyond the
inevitable passing of its founders. More than a quarter of a century
before the death of Wilson, AA’s last surviving cofounder,
Bales observed that, “the ‘magic’ has been transferred
to ‘The Book,’ Alcoholics Anonymous, apparently with
a considerable degree of success.”
In 1964, AA again faced the charge that it harbored covert cult-like
attitudes when Jerome Ellison, writing for The Nation magazine,
reiterated Cain’s analyses: “Arthur H. Cain pointed
out [AA’s] tendencies toward cultism and narrow orthodoxy
that limited the fellowship’s therapeutic effectiveness.”
Ellison also quoted from letters to the editor inspired by the Cain
critique: “The fanatics who prevail in some groups seem bent
on making AA into a hostile, fundamentalist religion,” one
letter writer avowed.
Writing in 1989, alcohologist and cult researcher Marc Galanter
found that: “From the start AA displayed characteristics of
a charismatic sect: strongly felt shared belief, intense cohesiveness,
experiences of altered consciousness, and a potent influence on
members’ behavior. . . . As in the Unification Church workshops,
most of those attending AA chapter meetings are deeply involved
in the group ethos, and the expression of views opposed to the group’s
model of treatment is subtly or expressly discouraged.”
The Twelve Step Alcoholism Movement
In 1979, sociologist Robert Tournier raised a ruckus in professional
circles when he noted that “Alcoholics Anonymous has come
to dominate alcoholism both as ideology and as method. . . . So
successful have AA members been in proselytizing their ideas that
their assumptions about the nature of alcohol dependence have virtually
been accepted as fact by most of those in the field.” In making
this assertion, Tournier touched on an important point. AA cannot
be viewed as existing in a vacuum. It is not now, and never has
been, an independent standalone organization. It has always covertly
supported, and been supported by, a powerful cartel of organizations
that make up what historians and sociologists call the Alcoholism
Movement. The original triumvirate leading this movement was AA,
the National Council on Alcoholism, and the Yale Center for Alcohol
Studies. Like all successful social movements, it has expanded to
include many additional organizations. For greater clarification,
the Alcoholism Movement could be called the Twelve Step Alcoholism
Movement, after the fact that its basic philosophy is closely aligned
with, and in many cases openly expressed by AA’s recovery
program, the venerated Twelve Steps.
To speak of AA outside of the context of the Twelve Step Alcoholism
Movement is almost certainly to invite confusion. It is not just
a coincidence that many organizations adhere to the same view of
alcoholism and the same Twelve Step creed. It is the result of a
coordinated social movement.
Viewed as the Twelve Step Alcoholism Movement, rather than as a
single isolated organization, the Program actually looks more cult-like
and sinister. For example, AA per se does not seem to exploit its
members financially, but AA-styled treatment facilities sometimes
do. Witness the case of a family faced with having to sell their
home in order to pay for the mother’s long-term addiction
treatment - after she had already been through nine expensive Twelve
Step treatment regimens in just two years. In a similar vein, Twelve
Step treatment units and professional addiction counselors may routinely
advertise their wares without giving the slightest hint that the
basic treatment they are offering is an indoctrination into AA.
In 1991, Harper’s Magazine printed a modernistic article
on the Twelve Step Movement by David Rieff, “Victims All?
Recovery, Co-dependency, and the Art of Blaming Somebody Else.”
By this time, the Movement had burgeoned to include scores of “anonymous”
programs that recommended AA’s Twelve Steps for practically
everyone, from compulsive workaholics to those who were told that
they loved too much. As Rieff observed, “any conduct that
can be engaged in enthusiastically, never mind compulsively - from
stamp collecting to the missionary position - would be one around
which a recovery group could be organized.”
These other Twelve Step organizations are patterned after AA and
share many of its characteristics. Innocuous alternatives to AA
are not to be found in me-too programs such as Codependents Anonymous,
Narcotics Anonymous, Cocaine Anonymous, Adult Children of Alcoholics,
Al-Anon, and so on through dozens of other anonymous/anon groups
that adhere to the basic Twelve Step ethos. To the degree that they
mimic AA, what is said regarding AA may be universalized to apply
to other Twelve Step programs.
Mind Control
Two book-length polemics directly addressing the AA-as-cult issue
appeared in 1991 and 1992. The more strongly written of the two,
the enigmatically titled More Revealed by Ken Ragge, bluntly portrayed
AA as a mind-control cult. “The Twelve Step ‘support’
groups . . . will make every effort to convince the person he is
powerless, insane, incompetent, the group is God and he must ‘work
the program one day at a time,’” Ragged noted. “The
most outstanding characteristic of these [AA] people is their intensely
held belief in the goodness of AA and the badness of self.”
The other publication, Alcoholics Anonymous: Cult or Cure by Charles
Bufe, was more moderate. Bufe concluded that AA is not a cult, “though
it does have dangerous cult-like tendencies.”
Neither Ragge nor Bufe seems to have been aware of a very pertinent
article written in 1984 by two astute Californians, Francesca Alexander
and Michele Rollins. Alexander and Rollins, both sociologists, went
underground in order to understand the world of the Steps as seen
through the eyes of actual group participants. “[B]oth investigators
attended AA meetings over a period of several months,” they
recounted. “In addition, one of the investigators actively
assumed the role of an alcoholic . . . she admitted to members of
an AA gathering that she was ostensibly an alcoholic in need of
help. She then chose a ‘sponsor’ and began to attend
both official meetings and informal social gatherings.” The
result of this clandestine effort was a decisive study published
in California Sociologist, “Alcoholics Anonymous: The Unseen
Cult.”
Essentially, Alexander and Rollins measured AA against criteria
developed by Robert J. Lifton, whose 1961 work, Thought Reform and
the Psychology of Totalism, is a classic work on thought reform
or brainwashing. Measured against Lifton’s standards, Alexander
and Rollins concluded that AA is indeed a cult. “AA uses all
the methods of brain washing, which are also the methods employed
by cults,” they found. “It is our contention that AA
is a cult.”
Based on their field notes of actual meetings, Alexander and Rollins
provided illustrations of AA’s use of the thought reform techniques
identified by Lifton. The specific techniques are these:
Milieu control
This category refers to group dominance over the individual’s
environment. Wherever possible, the proselyte is put in a position
where his or her reality will be defined and interpreted solely
by other cult members. As examples of milieu control, Alexander
and Rollins cited statements heard at AA meetings such as: “Don’t
have any emotional entanglements (outside of AA) your first year.”
And: “My first sponsor told me to change my job [and] move,
told me that I should choose someone from the group to be my husband
. . . ” Since they were studying AA itself, not the Twelve
Step Alcoholism Movement in its entirety, Alexander and Rollins
did not observe that the really intense version of milieu control
is to be found in residential Twelve Step treatment facilities,
where confined convalescents are routinely isolated from all outside
contact for weeks or longer. Milieu control may also be found in
AA’s strategy of encouraging neophytes to attend ninety meetings
in ninety days. Needless to say, a proselyte who works every day,
and attends AA meetings every night, will have little time for anything
else.
Mystical manipulation
This technique also involves personal and social orchestrations,
ofttimes through the use of ritual. AA’s rituals are not elaborate,
but they do exist. Every meeting is opened and closed with a group
prayer. Certain pages from AA’s basic text, its “Big
Book,” are read at every meeting. Probably AA’s most
powerful ritual is the well known “I am an alcoholic”
confession. Any member who wishes to speak is required to first
utter the phrase “My name is __________ and I am an alcoholic,”
thereby affirming his or her identity with the group.
“Above all else,” Alexander and Rollins explained, “the
neophyte is asked to trust the group.” As an example of mystical
manipulation, Alexander and Rollins quoted a converted AA member:
“I was in the same room with 3,100 sober alcoholics, all holding
hands and saying the Lord’s Prayer. It was an extremely spiritual
experience.” Had Alexander and Rollins been able to expand
their study, reference to AA’s recommended literature would
have revealed that far from being asked simply to trust the group,
newcomers to AA are solemnly invited to regard the group as God.
“You can if you wish, make AA itself your ‘higher power,’”
an official AA publication counsels. (The phrase “higher power”
being AA’s generic term for God.) You can hardly ask anyone
to be more trusting than that.
Demand for purity
According to Alexander and Rollins, demand for purity has to do
with always viewing one’s behavior through the lens of the
group’s supposedly perfect doctrine. Since no one can achieve
this level of observance, inevitable feelings of contrition and
self-contempt are provoked. Among the examples Alexander and Rollins
gave for this particular thought-control strategy are statements
such as: “due to the pain of not following the steps, I came
to the point where I do now . . . ” And: “You may not
want to give [control] to anyone - that is a character defect thinking
that you are that special . . . ” Demand for purity may also
be found in the tenth edict of AA’s Twelve Steps: “Continued
to take personal inventory and when we were wrong promptly admitted
it.” A charge strongly suggesting that the lowly member will
never completely live up to the perfection of AA’s Program.
Cult of confession
The ritual of confession, or the public admission of shortcomings,
has been an important part of AA’s liturgy from the very beginning.
It is a technique that AA inherited from its religious progenitor,
the Oxford Group, later renamed Moral Re-armament. In fact, Robert
J. Lifton himself, in his original study of thought reform methods
in China, noted that a “Protestant missionary was struck by
[thought reform’s] similarity with the Moral Re-armament movement
in which he had been active.”
To demonstrate the occurrence of this technique, Alexander and
Rollins quoted such indiscreet disclosures as: “I modeled
for porno photos to get money for booze.” And: “I tried
to stab people, shoot at people, hit them with a pan . . . ”
In AA meetings, speakers are expected to “qualify,”
or give enough of their stories to show that they, too, are “alcoholics.”
In AA’s Step Program, the cult of confession is embodied in
the Fifth Step: “Admitted to God, to ourselves, and to another
human being the exact nature of our wrongs.” Some groups have
made it a standard practice for the novice to take this step with
an AA sponsor, a senior member of the group. Of course, this is
a dramatic gesture of the surrender of self to AA.
Sacred science
The sacred science stratagem evokes an aura of irrefutable, unquestionable,
correctness about the group’s central dogma. AA, for example,
holds itself to be in possession of certain knowledge regarding
the disposition of alcoholism and the effectiveness of the Steps.
Alexander and Rollins documented this by quoting members’
statements such as: “I’ve been following the steps,
and the promises about what would happen are true.”
Indeed, AA seems to be a first-class example of Lifton’s
observation that in thought control, proponents contend that man’s
ideas (but not man) can be God. Note, however, that AA’s techniques
may be subtle. “There aren’t any ‘musts’
in this program,” newcomers are told, “but there are
a lot of ‘you betters.’” A major piece of AA literature,
though, puts the matter more directly. Although the program is supposedly
“voluntary” and the Step mere “suggestions,”
AA cofounder Bill Wilson wrote that, “unless each AA member
follows to the best of his ability our suggested Twelve Steps of
recovery, he almost certainly signs his own death warrant . . .
We must obey certain principles or we die.” Heavy stuff. Obey
AA or die from drinking. The principles that must be obeyed, of
course, are the invulnerable truths of Alcoholics Anonymous.
Loading the language
This refers to the technique of replacing common words with slang
and clichés that are slanted to express the group’s
prejudices and beliefs. Alexander and Rollins noted examples such
as “He’s taking a geographic” (AA’s slang
for an attempt to deal with problem drinking by moving to a new
locality). And “she . . . addressed me as her baby”
(AA’s belittling term for a novice). Illustrations of AA’s
special lingo could practically be multiplied to infinity. For example:
“Twelfth Step call” (a mission undertaken for the purpose
of recruiting a new member); “old-timer” (a senior member);
“bleeding deacon” (an unhappy old-timer); “stinkin’
thinkin’” (any disagreement with AA); “on a dry
drunk” (being simultaneously sober and in disagreement with
AA); “on the pity pot” (indulging in self-pity; not
being grateful for AA) and so on. AA’s famous slogans also
enter into consideration here. Slogans such as: “keep it simple”;
“easy does it”; “one day at a time”; “let
go and let God.”Almost everyone who has interacted with AA
has been impressed by the way that these sayings manage to replace
original thought, which is no-doubt why Lifton referred to their
ilk as “the thought-terminating cliché.”
Doctrine over person
For practical purposes, this thought control mechanism refers to
the retrospective reinterpretation of the neophyte’s past
so that it conforms to the doctrines of the group. For example,
Alexander and Rollins remarked on such statements as: “I find
that I’m remembering little things from my past . . . that
all have to do with how I became the person I was.” Likewise,
it is common for AA members to say “I was an alcoholic from
the first drink,” or “I was born an alcoholic.”
Note how psychiatrist and Twelve Step enthusiast E. J. Khantzian
reported on the progress of one of his patients: “He said
he realized now that he probably was ‘an addict’ before
he touched a drink.” In Khantzian’s view, that was progress;
the patient was recovering. Ironically - and naively - Khantzian
used this case as the basis for an article purporting to show that
Alcoholics Anonymous is not a cult, although he admitted, “some
aspects of AA might border on the cultish.”
In the Twelve Steps, retrospective reinterpretation is also found
in the Fourth directive: “Made a fearless and searching moral
inventory of ourselves.” According to Ragge, “the ‘moral
inventory’ is much more than a written confession of sins.
In preparation for writing out the inventory, evil is redefined
according to the AA ‘world view.’ In writing, one redefines
oneself, and one’s past, in the AA image.”
Dispensing existence
This is Lifton’s term for the phenomenon whereby group insiders
are plainly distinguished, made to feel different, and set apart
from nonmembers or outsiders. The idea that so-called alcoholics
are fundamentally different from the rest of humanity is a mainstay
of the Alcoholism Movement, and AA goes to great lengths to ensure
that its members accept and retain their special identity. Many
of AA’s rituals are aimed at reinforcing that idea. Alexander
and Rollins illustrated this with quotations such as: “People
not in AA are ‘Normies’” (normal people as opposed
to “alcoholics”). According to Clarence Snyder, one
of AA’s pioneer members, “alcoholics are different from
people.”
AA members have been known to express the belief that they are a
“Chosen People,” which presumably makes those who are
not AA - the “Normies” - nonchosen. John C. Mellon,
apparently a fervent AA member, has even written a scholarly book,
Mark as Recovery Story, suggesting that Alcoholics Anonymous itself
should be regarded as the second coming of Jesus Christ.
Love bombing and family substitution
To Lifton’s original eight mind control methods, Alexander
and Rollins appended love bombing and family substitution. They
considered these together because they found that love bombing was
used as the instrument whereby family substitution could be expedited.
Love bombing refers to an ostensibly absolute and unconditional
acceptance offered to the proselyte. As Alexander and Rollins explained:
“The neophyte is repeatedly told, ‘Only we can love
you, and understand you. We are like you, and know what your life
is really like. This is the only place you really belong.’”
Among the illustrations cited by Alexander and Rollins are some
that are particularly good examples of love bombing: “One
of the incredible things about AA is the fact that you will be loved
unconditionally . . . ” And family substitution: “my
sponsor . . . told me that she and the others would take my sister’s
place. You have to cut off from your family and turn them over to
God.”
Recovery or - Mind Control?
Considering all this, is AA a cult? Does the Program rely on mind
control? Those who are recovering in AA, or who have had loved ones
join the Program, are understandably reluctant to see anything untoward
in the organization they feel has benefitted them immeasurably.
But AA has been labeled a cult, not just by its calumniators and
critics, but by some of its sincerest friends and supporters. AA
friend William Madsen, for example, compared AA to the nineteenth
century Ghost Dance Cults and the Cargo Cults of Melanesia. George
E. Vaillant, a researcher, psychiatrist and a supporter of AA acknowledged
that “AA certainly functions as a cult and systemically indoctrinates
its members in ways common to cults the world over.” To a
certain extent, this has been recognized by AA members themselves
with a witticism that has become another one of their many clichés:
“If AA uses brainwashing, then our brains must need to be
washed.”
Does AA use brainwashing, more properly known as mind control?
Is AA a mind control environment? The answer is yes. AA uses all
of the methods of mind control, which are also the methods used
by cults.
NOTES AND REFERENCES
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A Study in Cultural Innovation,” Ph.D. dissertation, University
of Illinois at Urban-Champaign, page 312.
. Cain, A. (1963). “Alcoholics Anonymous: Cult or Cure?”
Harper’s Magazine, February, pages 48-49. [Cain’s other
works include Seven Sinners, 1961 (published under the pseudonym
of Arthur King), and The Cured Alcoholic, 1964. Cain did not seem
to have any respect at all for alcohol as a drug: by cured, he apparently
meant a return to very heavy but controlled drinking. According
to William Madsen, The American Alcoholic (1974) page 74: “I
have learned from the most reliable sources that Cain’s venture
ended as a tragic fiasco.” Did Cain end up drunk? Unfortunately,
Madsen did not elaborate.]
. Cain, A. (1964). “Alcoholics Can Be Cured Despite AA,”
Saturday Evening Post, September 19, page 6.
. Chafetz, M. & Demone, H. (1962). Alcoholism and Society, New
York: Oxford University Press, page 162.
. Chafetz & Demone. (1962). Alcoholism and Society, page 165.
. Bales, R. (1944). “The Therapeutic Role of Alcoholics Anonymous
as Seen by a Sociologist,” Quarterly Journal of Studies on
Alcohol, Vol 5, page 271.
. Bales, R. (1944). “The Therapeutic Role of Alcoholics Anonymous,”
page 267.
. Bales, R. (1944). “The Therapeutic Role of Alcoholics Anonymous,”
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. Ellison, J. (1964). “Alcoholics Anonymous: Dangers of Success,”
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”; Beauchamp, D. (1980). Beyond Alcoholism: Alcohol and Public
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. Alexander, F., Rollins, R. (1984). “Alcoholics Anonymous:
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. Kurtz, E. (1979). Not-God: A History of Alcoholics Anonymous,
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. Mellon, J. (1995). Mark as Recovery Story, Chicago: University
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. Alexander, F., Rollins, R. (1984). “Alcoholics Anonymous:
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. Alexander, F., Rollins, R. (1984). “Alcoholics Anonymous:
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. Alexander, F., Rollins, R. (1984). “Alcoholics Anonymous:
The Unseen Cult,” page 44.
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. Vaillant, G. (1995). The Natural History of Alcoholism Revisited,
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. Alexander, F., Rollins, R. (1984). “Alcoholics Anonymous:
The Unseen Cult,” page 45.
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